The reader will also know for a fact that this is what she is good at and loves doing. The reader will want to know more about the " data-driven marketing" she executed, the " customer acquisition and retention programs" she led , and the " sales growth activities" she conducted. I focused the ROI growth and business development by providing insight into the actions she took to achieve all of it. I particularly highlighted her extensive marketing experience. You'll find below a before version of a client's LinkedIn opening statement.īefore: Results-producing marketing management professional experienced in building brand, driving growth and optimizing profitability in support of business initiatives.Īfter having a detailed information-gathering call where we discussed her career history, the challenges she faced throughout it, and the actions she took to overcome them, I noted down several of her key skills and accomplishments to showcase her results-driven personality.Īnd this is how I transformed it to a great LinkedIn summary example:Īfter: As a marketing manager leveraging over 20+ years of experience in direct response marketing and real estate marketing, I drive ROI by translating long-term business goals into data-driven marketing and brand awareness campaigns, customer acquisition and retention programs, and sales growth activities. The way I like to do this is by asking myself - what combination of skills do I use to achieve results? What results are these, exactly? Why do I love doing what I do? Grab Their AttentionĪs mentioned before, the opening statement has to be strong enough to grab their attention. The answers to these questions help me create great LinkedIn summary examples. What motivates you to be the best at your job? I do this by asking a client a few questions during the information-gathering call: Therefore, make sure to utilize this section to appeal to a company's cultural fit by emphasizing on soft skills, such as ambition, responsibility, leadership, and interpersonal skills. This is the only section on LinkedIn that allows you to introduce yourself to recruiters before they move on to your professional experiences, projects, publications, etc. You'll see a blend of these attributes in the great LinkedIn summary examples shared below. However, this particular section should be a mixture of personality, skillful achievements, and context into your professional life - all of which, ultimately, make you an expert in your field. Many a time, we bombard readers with astounding accomplishments throughout our career right off the bat. ![]() That's the first thing the recruiters look for while reading a summary or visiting a profile, overall. Great LinkedIn Summary Ingredients - Who are you? Submit your information below to receive it: It’s been used by more than 150,000 smart professionals to get to their dream jobs faster. Quick side note: Need some help with your resume too? Check out my quick, two-page salary doubling resume cheat sheet to help optimize your resume. Also, what you can do to set yourself apart from millions of LinkedIn users! ![]() Read further to know exactly what an “engaging summary” means and how you may have misinterpreted it. Why are we going into the specifics? You should know the majority of employers and recruiters in the United States use LinkedIn to fill their most sought-after positions. And, having a winning opening statement is just the beginning. It’s important to note here that recruiters notice the 350-character margin for your summary right after they read your headline, and if it is enticing enough, they’ll read further. More often than not, people either underutilize or misuse the 2000-character limit given for a LinkedIn summary. Almost none of the HR profiles on LinkedIn have a call-to-action in the headline.In this blog, you will learn how to write a great LinkedIn summary with examples that you can copy from. If you’re able to throw some numbers in your headline, you will stand out from the crowd.Īnother easy way to pull away from the pack is to add a call-to-action. ![]() There are plenty of other HR performance metrics you can use as well, even if it means digging around in the performance data for your company to get the numbers.Ĭase in point: You’ll notice none of our LinkedIn headline examples for HR have numbers that demonstrate performance. ![]() Total number of employees your HR department manages.Here are a few industry metrics to consider using: This is a missed opportunity, because there are plenty of performance metrics for HR, and many of them fit nicely into a LinkedIn headline.īecause so few human resources profiles include performance numbers in the headline, doing so on yours is an easy way to stand out from all the other HR profiles on LinkedIn. Take a scroll through HR LinkedIn headlines and you’ll notice very few include data that demonstrates performance.
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